More Houston restaurants are dropping commission-based delivery apps for flat-rate partners. See the financial math driving the shift.
For years, the default answer to "how do we offer delivery" was to sign up with a delivery app and let commissions come out of every order. That math is getting harder to justify for Houston restaurant owners who've had a few years to watch what those commissions actually do to a thin-margin business. A growing number are pulling delivery in-house or moving to flat-rate delivery partners instead — and the reasons are almost entirely financial and operational, not sentimental.